From concept to identity — exploring how minimal forms can carry meaning and presence across digital and print spaces.
Inspiration
Modernist logos and reductive branding systems.
Symbolic abstraction — turning a concept or letterform into a single, versatile mark.
Process
Discovery: Brand attributes & competitive audit.
Sketching: Rapid pencil exploration emphasizing negative space.
Vectorization: Move chosen sketches into Illustrator — refine curves (use pen tool & geometric construction).
Type pairing: Test logotype + mark combos; evaluate legibility at small sizes.
System creation: Color variants, spacing rules (clearspace), and favicon/social icons.
Handoff: Provide logo files (SVG, PNG, PDF) and a mini brand guide.
Design decisions & rationale
Minimal mark supports scalability across apparel, web, and print.
Clearspace rules preserve impact on busy backgrounds.
